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Wrapped in Subway Logos, Free City Condom Is a Hit April 9, 2007

Posted by The Love Doctor in News, Safe Sex.
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New York Times:

Wrapped in Subway Logos, Free City Condom Is a Hit

Seductive forces abound in New York City: music, bars, food, money, power. And the No. 1 train, of course, though some people think the D train is really hot.

Subways and sex? Apparently so.

In just a month, the city gave away five million of its new subway-themed condoms, officials said yesterday. Lest you read past that number unimpressed, consider that that was about two condoms for every man living in the city — more than the city distributed in all of 2003.

This condom was the first designed just for the city, in a wrapper with lettering mimicking the logos of subway lines. First released on Valentine’s Day, the new condom exceeded all expectations, with five million sent out by mid-March.

“I think the key thing is this branding effort,” said Adam Karpati, the assistant city health commissioner in charge of H.I.V. and AIDS programs. “It’s our own brand, it’s a New York City-specific thing, and people really respond.” (keep reading)